Variable Printing allows you to personalize each direct mail piece so that the recipient feels it was created expressly for them. Elements such as text, graphics and images change from one printed piece to the next based on variable data. With our combination of leading edge hardware and software, we can maximize the relevance of your direct mail piece and drive responses. By utilizing personal marketing intelligence you’re building a strong and long-lasting relationship with your customer. Personalized mail not only captures attention, but also backs it up with content relevant to each unique recipient. You can use text, imagery and offers customized to their unique needs and desires. New! […]
Center Pop-Ups are our most versatile and time tested format. As with all our patented formats, the Center Pop-Up is fully customizable in size, orientation (vertical or horizontal layout) and for added value, you may include tear off coupons or even a business reply card (BRC). Additionally, the ever versatile Center Pop-UP can include a pocket to hold booklets, CDs, DVDs or even gift cards. We are not finished…Utilize Wire-O-Bind pages and/or affix a Post-It note to provide your message even more staying power. Our patented automated production involves little to no hand work, making this a cost effective direct mail piece with a fast production time to meet your […]
The grommet-less wheel is a big winner when it comes to giving your marketing budget a handsome return on investment. Hand assembled wheel products were once used exclusively for providing facts and statistics. Now, with the introduction of our fully automated manufacturing process, rivets-less wheels have transcended into the mainstream of the high impact direct mail sector. This interactive and versatile design provides marketers and their design teams with endless possibilities for engaging their customers. The turning of the wheel will reveal one or more messages through custom die-cut windows. This is sure to provide a “hands on” approach to communication with your target audience.
Our patented Sliding Pop-Up continues to be one of the most attention grabbing formats available. When your customer pulls the slide, your message on the front panel not only pops up but can be virtually die-cut in any shape you desire. This ultimately enhances the visual presentation of your product and message. One of the cool design features of the Sliding Pop-Up is its unique ability to pop-up and reveal a hidden panel, this interaction will further reinforce your message. Sliding Pop-Ups are a unique and effective marketing tool that, due to our automated production methods, remains a low cost tool and therefore will fit any marketing budget.
The older and more commonly used form of printing is offset printing. Offset printing was originally invented in 1875 and was used to print on the metal, tin. However, it wasn’t until 1903 that Ira Washington Rubel created an offset press that could print on paper. To print on paper with an offset press is a technique that is more than 100 years old and is still practiced today. What are the benefits of using offset as a printing technique? • Consistent High Quality Images • Quick production with printing plates • Plates can withstand more then 1 million impressions • Spot Colours, Varnishes and Specialty Papers are available • […]