Digital Edge provides on-time and on-budget direct mail and lettershop services with turnaround times that surpass industry standards. Our years of experience and Canada Post Expert status allows us to provide the lowest rates and quickest mailing solutions on the market. Recommendations on direct mail creative work takes into account Canada Post business mailing rates and United States Postal Services mailing and shipping guidelines to maximize marketing spend. Plus, whether your mail run is large or small we can also analyze your mailing list to maximize its efficiency. How We Can Help We use specialized data processing personnel who have years of direct mail experience. They can create, clean up […]
Center Pop-Ups are our most versatile and time tested format. As with all our patented formats, the Center Pop-Up is fully customizable in size, orientation (vertical or horizontal layout) and for added value, you may include tear off coupons or even a business reply card (BRC). Additionally, the ever versatile Center Pop-UP can include a pocket to hold booklets, CDs, DVDs or even gift cards. We are not finished…Utilize Wire-O-Bind pages and/or affix a Post-It note to provide your message even more staying power. Our patented automated production involves little to no hand work, making this a cost effective direct mail piece with a fast production time to meet your […]
Our new Magic Window product is the latest addition to our expansive slide and reveal format. This exciting marketing design can magically transform any black and white image to full colour and/or change your graphics and text in the same way. This dramatic process will express your marketing communication in a vibrant and impressive manner. The possibilities are essentially whatever your creative group can conceive.
The Perpetual Folder has a unique folding action that makes the product almost impossible to put down. Once you have turned it you just keep on going. It transforms ordinary publicity material into a mind-boggling, interactive mailer. This affordable, innovative marketing product will be played with for hours, kept and remembered. It does one rotation after another revealing a different aspect of the piece card on every turn. It is an absolutely fascinating product. Of course, this high degree of interaction makes it absolutely perfect as a promotional marketing tool as your message is viewed over and over again. Unlike leaflets, pamphlets and booklets, the Perpetual Folder is unlikely to be […]
The grommet-less wheel is a big winner when it comes to giving your marketing budget a handsome return on investment. Hand assembled wheel products were once used exclusively for providing facts and statistics. Now, with the introduction of our fully automated manufacturing process, rivets-less wheels have transcended into the mainstream of the high impact direct mail sector. This interactive and versatile design provides marketers and their design teams with endless possibilities for engaging their customers. The turning of the wheel will reveal one or more messages through custom die-cut windows. This is sure to provide a “hands on” approach to communication with your target audience.
The interactive action of pulling a slide to reveal information and hidden messages is, without a doubt, one of the most engaging and impactful formats available. This fully customizable product provides flexibility by offering single or double slides, with or without a cover and endless possibilities for including generous die-cut window placement. Picture your marketing message getting a longer look than a traditional direct mail piece. Invaluable!
Our patented Sliding Pop-Up continues to be one of the most attention grabbing formats available. When your customer pulls the slide, your message on the front panel not only pops up but can be virtually die-cut in any shape you desire. This ultimately enhances the visual presentation of your product and message. One of the cool design features of the Sliding Pop-Up is its unique ability to pop-up and reveal a hidden panel, this interaction will further reinforce your message. Sliding Pop-Ups are a unique and effective marketing tool that, due to our automated production methods, remains a low cost tool and therefore will fit any marketing budget.
What a better way to engage your customer than to provide a hidden message. Simply bend the outer sleeve back and forth and then proceed to pull apart to reveal your brilliant marketing message. There are two ways this product can be offered: With a patented “break included” Crack-A-Part, where each half of the outer sleeve pulls apart to a determined distance revealing a hidden panel that will contain your communication piece. When used without the “stops”, the Crack-A-Part will allow the two halves of the outer sleeve to separate completely which will allow the hidden middle panel to be removed. This panel can be used for coupons or even […]
The importance of having a database A list of customers and specific information about them is one of the best marketing tools you could possibly have. Used well, a database can help you zero in on your best customers, build a valuable relationship with them and grow your business. Once you understand who your current customers are you can go out and find more who “look like” them. Getting to know your customers: what to consider when building a database Look for variables related to behaviour, demographics and lifestyle. Use your internal resources, such as purchase records, amount spent, enquiries, warranty registration, transaction dates, customer service interaction, survey results and […]