Tag Archives for: "Database"

Direct Mail best practices

The importance of having a database A list of customers and specific information about them is one of the best marketing tools you could possibly have. Used well, a database can help you zero in on your best customers, build a valuable relationship with them and grow your business. Once you understand who your current customers are you can go out and find more who “look like” them. Getting to know your customers: what to consider when building a database Look for variables related to behaviour, demographics and lifestyle. Use your internal resources, such as purchase records, amount spent, enquiries, warranty registration, transaction dates, customer service interaction, survey results and […]

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