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Soft Touch™ Aqueous Coating

We’re printing with this special effect coating and it’s a must see! Introducing an aqueous coating that’s sure to be a hit with discriminating clients called “Soft Touch.” This coating imparts a leather-like, almost rubbery feel with a rich matte appearance to printed materials. Soft Touch is applied in-line on the printing press, and doesn’t require any off-line treatment or processing. In the past, designers would have to spec a more expensive matte film lamination or a UV matte coating, in order to achieve a similar effect. Although Soft Touch is a more expensive material than traditional aqueous coating, it does offer cost savings (and turnaround savings) versus off-line laminating […]

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