Data Hygiene Services
As a Canada Post Expert partner we process tens of millions of mail pieces that of course come from hundreds of millions of data records. We understand the value of a clean, standardized and validated list. At Digital Edge Print & Media Services we offer many data services to add value to your list.
It is not well known that Canada Post has a penalty charge for mailings under 95% accuracy, all mailings must be accompanied by a Validation report that is only good for a limited amount of time, never more than 31 days.
Let the Digital Edge team work with you to ensure you save the utmost possible on your mailing. Our team of experts will go beyond your data to ensure the carrier of your data meets or exceeds Canada Post requirements.
- Address Accuracy
- Duplicate Identification (Merge/Purge)
- Name and Address Validation
- Mailing Lists
Address Accuracy – Address Correction
Address Accuracy will validate and correct key mailing elements of your records against the Canada Post master database of all Canadian addresses. Our Address Accuracy report will return your records with corrections and flags for valid and invalid addresses.
In most cases this improves lists dramatically and we often see improvements of 20% to 40%.
Additionally while performing address accuracy we can correct the casing of the address, convert French areas to the correct language and add accents.
Note: 4-7% of your records are likely to be incomplete and not correctable
National Change of Address – NCOA
Get access to 72 months’ worth of the most accurate mover information available – including residential and business moves and deceased estates. We can also process at the same time against the Canadian Marketing Associations do not mail list if requested. Our master NCOA database is updated monthly, so we recommend using this service frequently.
Note: 1-4% of your records are likely to be identified through NCOA.
Duplicate Identification (Merge/Purge)
The Duplicate Identification service leverages our matching algorithms to identify duplications in your data. We can ensure that your customers do not get multiple pieces of mail, based on matching criteria you provide us. Often used when merging several lists to ensure duplicate addresses are removed. After running this service, you will receive a result file with the duplicate records identified with a set ID. All records in the duplicate set, except the survivor record, are marked with a duplicate flag. A summary report provides you with statistical data describing your results and a record layout defines field positioning and content.
Note: 2 – 20% of your records are likely to be identified as duplicates.
Name and Address Validation
Validates name and address records against a Canada Post database to provide insights on whether an individual or business is actively receiving mail.
The Gender append service adds male/female/unisex identifiers to your list based on first name data. Using an extensive 160,000+ name dictionary containing names of many nationalities and origins as well as nicknames. Gender append is an essential list maintenance tool for many data management projects. It allows marketers to create gender-based personalized communications with their customers and prospects.
Such personalization typically results in increased response rates. Gender is often an important demographic and will allow you to filter and analyze your data identifying new opportunities for your marketing campaigns.
Maximize your direct mail efforts with quality business mailing lists from the industry’s best B2B list database. Easily pinpoint the business leads most likely to buy your products or services.
B2B Data for business for acquisition campaigns – 1.5 million Canadian Business on file, Employee size, SIC code and Title
Increase sales and boost response rates for your direct marketing efforts with direct mail lists that target the best consumer prospects for your products or services. Build custom lists of sales leads using a full range of criteria.
B2C Data for acquisition – 12 million Canadian Consumers on file, name address, phone number along with last name tables and purchasing behaviors
- Save money by qualifying for Canada Post’s accuracy-based postal discounts.
- Increase marketing campaign ROI by improving deliverability.
- Increase response rates by improving your ability to personalize communications.
- Save costs associated with returned mail processing.
- Increased accuracy of data analysis.
- Improved record matching capability for duplicate elimination, merge/purge, NCOA, etc.
Schedule a Meeting Today
Digital Edge Data Gurus excel in doing more with your data to truly create unique 1 to 1 mailings, let us help you get more from your data files. Schedule a meeting today to find out what we can do for you.
Cluster groups for increase targeting and greater ROI along with data insights on segmentations.