"Tips & Advice"

What information do I need to supply in order to get a quote?

As a designer or print buyer you rely on accurate and timely printing estimates. A proper estimate will be a realistic reflection of the job specifications and eliminates surprises. It also gives you advance information on paper availability, production or scheduling issues. Through the estimation of various design, paper choice or finishing options, a concept job can be refined to fit within your budget. This can be done at any stage in the design process , but preferably as early as possible. Our sales staff will be happy to give you feedback on your project parameters and make cost effective suggestions. What can you do to ensure that our estimate […]

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Direct Mail best practices

The importance of having a database A list of customers and specific information about them is one of the best marketing tools you could possibly have. Used well, a database can help you zero in on your best customers, build a valuable relationship with them and grow your business. Once you understand who your current customers are you can go out and find more who “look like” them. Getting to know your customers: what to consider when building a database Look for variables related to behaviour, demographics and lifestyle. Use your internal resources, such as purchase records, amount spent, enquiries, warranty registration, transaction dates, customer service interaction, survey results and […]

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Postcard Printing: Top 5 Reasons It’s an In-Demand Marketing Tool

Postcard printing may not seem much to some people. Postcards are not as expensive or rare to find unlike some objects. It is not something that most people would want to collect or buy on a whim, unless one is on a traveling trip. But there lies the potential and the strength of postcard printing which some people may overlook. Even in today’s modern world, there are just some things that are more tangible. It’s like old habits die hard. Postcards and mails are one of those habits. Postcards are sent through the mail to a diverse set of audience. The mail is always checked for something, even when people […]

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The difference between Offset Printing and Digital Printing

The older and more commonly used form of printing is offset printing. Offset printing was originally invented in 1875 and was used to print on the metal, tin. However, it wasn’t until 1903 that Ira Washington Rubel created an offset press that could print on paper. To print on paper with an offset press is a technique that is more than 100 years old and is still practiced today. What are the benefits of using offset as a printing technique? • Consistent High Quality Images • Quick production with printing plates • Plates can withstand more then 1 million impressions • Spot Colours, Varnishes and Specialty Papers are available • […]

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